How do you unlock the Power of Google Analytics 4?
✅Google Analytics 4 can be a powerful tool to extract more insights from your data, but only if it is set up properly.
This means configuring the console, such as setting the data retention period to 14 months.
✅Modify standard reports to include new metrics, such a session conversion rate.
✅Implementing Google Tag Manager to optimize marketing tags and improve site load speed.
✅Using GTM to configure and collect page load speed because GA4 does not automatically capture this metric at present.
✅Being GDPR compliant by using Google Tag Manager to redact personally identifiable information.
✅Clean and remove query parameters from page paths using GTM to allow easier analysis of content viewed in the GA4 console.
✅Creating custom events and dimensions with GTM to measure key user interactions and conversion events.
✅Build a custom funnel and Explore reports to identify new insights and develop hypotheses.
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